• Kate Assaraf

    Do you know the #1 rule of being an Environmentalist?

    We want to make the shampoo for runners & make the best conditioner bar for surfers...and while we're at it we also want them to last a really long time because we want people to learn to buy less.

    If this is confusing to you, we understand.  We are business owners, but we are trying to solve plastic blindness first.  We are trying to change the way you shop, by creating performance products that encourage you to change your mindset and shop less...and just happen to be plastic free.

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  • Kate Assaraf

    How learning to Skateboard & Surf Helped Prepare me for Business During the Pandemic

    You have no idea what it means to build a product you love until you are actually in it.  I refused to sign off on this conditioner bar until it was the best conditioner bar I had ever used.  I can say I love this conditioner more than anything else in the line. I even thought of the surf community when it came to formulating--I made sure that this was also the BEST conditioner bar for surfers to protect hair from brittleness and breakage after long days in the sun & sea.  View Post