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  • Kate Assaraf

    Episode 047 - Kate Assaraf - Noap CEO & Mom Riding the Waves of Reducing Our Plastic Consumption with Eco-Friendly Beauty

    In this case, I hadn't seen Allee Sprung's face since she was a child, and it was so cool to reconnect with her 20 years later, both as adults as we talked about NOAP, the pandemic, being theater kids, a little bit about spirituality--and why Millie and I were on a mission to make the best conditioner bar we could to change the plastic free game.

    Please check out her podcast!  I feel extremely lucky and honored to be part of her show!

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  • Kate Assaraf

    We Listened.

    Part of our marketing plan was to pitch to hotels--and if NOAP was offered in a hotel room as an amenity, I wanted Black women to feel like it wasn’t for a different “type” of guest. That was a big part of the ethos of the company we built.  I saw from traveling with her that her mixed hair type is underserved and underrepresented literally everywhere--and that tiny plastic hotel bottle of conditioner was just another reminder of how she wasn’t included.  Becky’s hair requires 5x the conditioner mine does to moisturize her hair so we tried to make the best conditioner bar possible to solve that problem for her—and relieve that awkwardness & shame of asking for 4 more tiny plastic bottles at the front desk. View Post