We want to make the shampoo for runners & make the best conditioner bar for surfers...and while we're at it we also want them to last areally long timebecause we want people to learn to buy less.
If this is confusing to you, we understand. We are business owners, but we are trying to solve plastic blindnessfirst. We are trying to change the way you shop, by creating performance products that encourage you to change your mindset and shop less...and just happen to be plastic free.
In my own personal crusade to reduce plastic — I have been burned by crisis marketing that sold me guilt in the form of expensive eco-friendly swaps that felt like sacrifice. At the top of this list was mouthwash tablets meant to fizz in tap water and save me from buying plastic bottled, watered down Listerine. These were the biggest, most expensive, sucker-swap I made.View Post