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Plastic Free Swaps

  • Kate Assaraf

    Do you know the #1 rule of being an Environmentalist?

    We want to make the shampoo for runners & make the best conditioner bar for surfers...and while we're at it we also want them to last a really long time because we want people to learn to buy less.

    If this is confusing to you, we understand.  We are business owners, but we are trying to solve plastic blindness first.  We are trying to change the way you shop, by creating performance products that encourage you to change your mindset and shop less...and just happen to be plastic free.

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  • Kate Assaraf

    Why I created a plastic-free company that doesn't talk much about plastic

    In my own personal crusade to reduce plastic — I have been burned by crisis marketing that sold me guilt in the form of expensive eco-friendly swaps that felt like sacrifice. At the top of this list was mouthwash tablets meant to fizz in tap water and save me from buying plastic bottled, watered down Listerine. These were the biggest, most expensive, sucker-swap I made. View Post