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Plastic Free Swaps

  • Kate Assaraf

    Why I created a plastic-free company that doesn't talk much about plastic

    In my own personal crusade to reduce plastic — I have been burned by crisis marketing that sold me guilt in the form of expensive eco-friendly swaps that felt like sacrifice. At the top of this list was mouthwash tablets meant to fizz in tap water and save me from buying plastic bottled, watered down Listerine. These were the biggest, most expensive, sucker-swap I made. View Post