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The formula I created lead the very first NOAP TikTok to accumulate 1.3 million viewers and 15 thousand followers within a 24 hour period. This was able to translate into a sales day almost triple in comparison with the week prior and 900 new Instagram followers as well.
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CEO Kate Assaraf talks about NOAPs journey, how important it was to create the best conditioner bar possible to help people change their plastic habits. View Post -
We want to make the shampoo for runners & make the best conditioner bar for surfers...and while we're at it we also want them to last a really long time because we want people to learn to buy less.
If this is confusing to you, we understand. We are business owners, but we are trying to solve plastic blindness first. We are trying to change the way you shop, by creating performance products that encourage you to change your mindset and shop less...and just happen to be plastic free.
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In this case, I hadn't seen Allee Sprung's face since she was a child, and it was so cool to reconnect with her 20 years later, both as adults as we talked about NOAP, the pandemic, being theater kids, a little bit about spirituality--and why Millie and I were on a mission to make the best conditioner bar we could to change the plastic free game.
Please check out her podcast! I feel extremely lucky and honored to be part of her show!
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Kate Assaraf
We Listened.
Part of our marketing plan was to pitch to hotels--and if NOAP was offered in a hotel room as an amenity, I wanted Black women to feel like it wasn’t for a different “type” of guest. That was a big part of the ethos of the company we built. I saw from traveling with her that her mixed hair type is underserved and underrepresented literally everywhere--and that tiny plastic hotel bottle of conditioner was just another reminder of how she wasn’t included. Becky’s hair requires 5x the conditioner mine does to moisturize her hair so we tried to make the best conditioner bar possible to solve that problem for her—and relieve that awkwardness & shame of asking for 4 more tiny plastic bottles at the front desk. View Post -
In my own personal crusade to reduce plastic — I have been burned by crisis marketing that sold me guilt in the form of expensive eco-friendly swaps that felt like sacrifice. At the top of this list was mouthwash tablets meant to fizz in tap water and save me from buying plastic bottled, watered down Listerine. These were the biggest, most expensive, sucker-swap I made. View Post
