News

About Us

  • Millie Rodriguez

    Proud to be Puerto Rican

    And beyond our mission to reduce waste, we wanted to create the best conditioner bar for ALL hair types. Personally, I needed to know that some little girl out there with curly or textured hair, could use just this product (followed with nothing else!) and feel seen, feel catered to, and most importantly, feel beautiful.

    That’s why we tested NOAP on an exhaustive range of hair types and textures, iterating on the formula until we could guarantee that it would make everyone’s hair healthy and happy. 

    View Post
  • Kate Assaraf

    We Listened.

    Part of our marketing plan was to pitch to hotels--and if NOAP was offered in a hotel room as an amenity, I wanted Black women to feel like it wasn’t for a different “type” of guest. That was a big part of the ethos of the company we built.  I saw from traveling with her that her mixed hair type is underserved and underrepresented literally everywhere--and that tiny plastic hotel bottle of conditioner was just another reminder of how she wasn’t included.  Becky’s hair requires 5x the conditioner mine does to moisturize her hair so we tried to make the best conditioner bar possible to solve that problem for her—and relieve that awkwardness & shame of asking for 4 more tiny plastic bottles at the front desk. View Post
  • Kate Assaraf

    How learning to Skateboard & Surf Helped Prepare me for Business During the Pandemic

    You have no idea what it means to build a product you love until you are actually in it.  I refused to sign off on this conditioner bar until it was the best conditioner bar I had ever used.  I can say I love this conditioner more than anything else in the line. I even thought of the surf community when it came to formulating--I made sure that this was also the BEST conditioner bar for surfers to protect hair from brittleness and breakage after long days in the sun & sea.  View Post
  • Millie Rodriguez

    For Millie, Co-Founder & COO of NOAP, fighting for the best ingredients was personal!

    It was critical to me that we use only clean, high performance ingredients that are plant based, vegan, dye and mica free, sulfate free, paraben free and sustainable that wouldn’t be harmful to our bodies. Also, simultaneously I could feel good about making our small imprint on reducing plastic in the environment.  We simply wanted to make the best plastic free shampoo and the best plastic free conditioners we possibly could without sacrificing performance.

    View Post
  • Kate Assaraf

    Why I created a plastic-free company that doesn't talk much about plastic

    In my own personal crusade to reduce plastic — I have been burned by crisis marketing that sold me guilt in the form of expensive eco-friendly swaps that felt like sacrifice. At the top of this list was mouthwash tablets meant to fizz in tap water and save me from buying plastic bottled, watered down Listerine. These were the biggest, most expensive, sucker-swap I made. View Post